Use of Twitter In the Field Of Business
Do you know about Twitter? Obviously, Yes…… But now it’s not my question. My question is how to Use Twitter for Business? Is twitter a part of ‘Social Media Marketing’? Some people know how to Use Twitter for Business but many of them don’t aware from it. Before knowing this we should know about twitter. Twitter is one of social network that is widely used for real-life information in shape of tweet. With the help of twitter people can discover what happening in the world right now. 300 million people are active users and 500 million sent tweet every day. People share information instantly and connect with people and businesses around the world.
Twitter users share what they know and learn in return. They are passionate for new ideas, opportunities, information, services and products. Now twitter is also known as ‘Social Messaging’. With the help of twitter you can follow people and have followers and the ability to interact with twitter on your mobile phone. Twitter becomes the perfect social messaging tool. You can quickly communicate with a message to a group of people. If you are not using twitter for your business then you are neglecting too huge opportunity for growing and promoting your business.
More than 80% of users accessing twitter on their mobile and it’s the best opportunity to market our business through twitter. No matter your business is huge or small, or no matter where you are or what you are doing. You can promote your business and its real opportunity to reach your potential customers interested in which product or service you have to offer. For promoting your business with the help of twitter firstly you should learn how to use twitter for business.
Use Twitter for Business
Firstly Define Your Purpose: Before using twitter, ask yourself, “Why are you using Twitter”? Many people use this for different purposes. Some users utilize the twitter to build their company brand or generate leads. Some shares ides and articles (blogs) and see what others are writing about. Some people use this platform to check news and other want to see what celebrities and friends are up to. Defining your purpose will help you to clear that who to follow and what kind of information to share and it clears that why to use twitter. Find out what the latest trends in your industry are and what your customers are interested in. for this purpose use twitter search and know about what’s going on in your industry.
Define Your Brand or Product: After defining your purpose, you will have to define your brand. You have to decide how you will define your brand. How you target your audience? Do you want to tweet to be funny or casual or very professional? What is your ultimate goal? There are millions of tweets appearing on twitter every day and it’s very easy to be neglecting any tweet. You will have to decide how you make your message (tweet) prominent and distinguishing. This will give you direction on who to follow and what to tweet and it will clear that why to use twitter for business.
Define Your Strategy: after defining your brand you will define your strategy. Every business has its own strategies that they follow to attain their ultimate goal of business. Is your strategy to attract customers? Then the next question is how to attract your customers? For attracting customers you should use communication based strategy. To attract customers, you need to tweet, direct message, engage with other users on getting out information in the twitter world.
Decide Your Twitter Name: when you are signing up you will need to decide your twitter name. It’s the name which is how people will tag you in tweet and ultimately how you will be known on twitter. Your twitter name must be attractive that people follow you. It may be your own name or your company or brand name. Choose a name that fits your brand or your business. Selecting a more attractive name will give you more benefit and ultimately you will gain the advantage to use twitter for business.
Make Your Tweet Attractive: It’s very important thing that your tweet must be attractive. Use familiar words in your tweet and also use images and videos to elaborate your message. Images and videos will help to gain more follows. Offer discounts and other benefits to your followers and tell this in your tweet. This will help you to get more followers. You should regularly communicate with your followers and prove up to date information.
Decide Your Twitter Name: Make sure that your tweets are integrated with your other marketing offers. Provide latest and updated information in your tweets. That will helps you to attract more customers.